Logo Designing and Branding

Why logo, brochure, visiting cards, banners are important for business?

Are you a new business in the market?
Looking for a Logo, visiting cards, banners,etc?Want to get it designed in the most professional way?
The most important thing for a new business is creating its own identity. But some business do not want to spend much.
The logo of your business must be different from that of your competitors and should be designed in a way that it gives the best first impression.

So,What is logo?

A logo is the visual presentation of the company and visual presentations are 43% more effective than non-visual presentations.
A business logo design is very important for large as well as small businesses.
Here is why a logo is important for the business.

1.Branding:
You give your brand a identity by giving it a name. A logo that goes along with the face of the brand is said to be its identity.Businesses should understand the importance of a good logo for branding their products.

2.Professional Look:
Even if your business is small, a custom business logo design can give it a professional look. If a logo is designed in a professional way,it gives a feeling of honesty and trust. The customers connect with the companies with a professional logo more easily than those with unprofessional ones.

3.Promotion:
The business logo design has to printed on all the promotional items and on websites and blogs, for this reason alone, it should of exceptional quality. There should not be issues regarding size, color, shape etc. because it will open on your business card as well. Your logo convey message to the consumers of what the business is all about. It highlights the rhythm of your company promises. In order to convey a right message, your logo should be articulated well. After all, this is the face your audience will remember.

Then what about visiting cards?

Visiting cards are used to advertise a person’s trade and provide a map to a person’s place of business.
Today,visiting cards still a smart investment as a promotional tool.
Here is why visiting cards are important for business.

1.Advertising:
Brochures serve the business in both words and design. A well-designed card is one that the recipient wants to hang onto and one that stands out in the crowd. It is the tiny form of advertising.

2.Credibility:
In a visiting card when a company or business person would attach his name and number to a physical card it represents trustworthiness, honesty and reliability.

3.Convenience:
It is small which makes them easy to put in a wallet,purse or pocket. It is small enough to tack on a bulletin board,display on a store counter or hand out.

Brochures

In this technology-driven world ,most of the companies are using brochures
But,why?

Because brochures send the indirect message that your business is professional,reliable and committed to quality.
Here is why brochures are important for business.

  • It contain large amount of information in a small amount of area.
  • It is easy to distribute to a targeted audience.
  • It is cost-effective especially when ordered in bulk.
  • It offer easy referral system i.e. it can be passed from person-to-person.
  • It is extremely versatile.
  • Banners

    Banners provide a logical and cost-effective way of communicating to a particular target market.Banners have the ability to stick in viewer’s minds and can be tool for small or large businesses used to increase brand awareness.
    Here is why banners are important for business.

  • Due to its low cost.
  • It can be strategically located to target a particular market area.
  • It is used to increase brand visibility.
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